Job description
Key Activities:
Marketing Campaign Development & Execution:
- Lead the development and implementation of innovative and impactful marketing campaigns across various ATL & BTL channels, including digital, social media, public relations, events, and trade marketing.
- Manage the brand’s A&P budget effectively, optimizing campaign spend and maximizing ROI.
- Develop engaging brand content, storytelling, and activations that resonate with target consumers and enhance brand loyalty.
- Track and analyze campaign performance metrics, generating insights to refine strategies and optimize future campaigns.
- Manage POSM ordering, delivery, storage and local production within allocated A&P
Sales Support & Market Penetration:
- Collaborate closely with the sales team to achieve ambitious sales goals, providing them with the tools, training, and resources they need to succeed.
- Develop and implement trade marketing programs and initiatives to drive visibility and sales within on- and off-premise accounts.
- Build strong relationships with key on and off Trade partners.
- Visit trade and attend events where necessary.
Product Innovation & Portfolio Management:
- Stay abreast of emerging trends and consumer preferences within the whisky category.
- Contribute to the development of new product concepts and line extensions that meet evolving market demands.
- Manage the brand’s existing product portfolio, optimizing performance and identifying opportunities for growth.
Profile
Must have experiences and skills;
- Fluency in English and native level of Japanese
- 5+ years of proven experience in brand management, marketing, or a related field in alcohol industry with a strong focus on whisky,
- or FMCG.
- A deep understanding of the whisky category, including knowledge of different whisky styles, production methods, and market dynamics.
- Demonstrated success in developing and executing strategic brand plans and impactful marketing campaigns.
- Exceptional analytical and data-driven decision-making skills.
- Strong financial acumen and budget management capabilities.
- Excellent communication, presentation, and interpersonal skills, with the ability to inspire and influence stakeholders at all levels.
- Bachelor’s degree in Marketing
- Creative problem-solving skills and think out-of-the-box mindset
- WSET Level 3 or equivalent whisky certification is a plus.
Apply to this job
Location
Asia - Other country
Function
Marketing
Type of contract
Permanent contract
Experience
5-7 years
Country
Japan
Start
ASAP
Localisation
Tokyo