Brand Ambassador, Louis XIII -Miami, FL

Job description

Job Overview:

The Brand Ambassador, LOUIS XIII position is focused on strategically creating business development and increasing velocity of distribution across a core group of focused high-end & luxury in ON and OFF premise accounts in the Miami, South Florida, and greater Florida area. The Brand Ambassador, LOUIS XIII will be responsible for educating ON and OFF premise accounts and merchandising the Louis XIII brand for increased presence, distribution, relevance, and visibility in the area. The Brand Ambassador, LOUIS XIII will make the brand more prominent, impactful, talked about and requested as a must-have luxury item among accounts, individuals, and their peers.


Key Brand Ambassador Objectives:

  • Work closely with the RCUSA Sales force and Distributor to build the LOUIS XIII Brand in market in Channels of On and OFF premise distribution.
  • Development of a network of key trade contacts to support and drive the brands (sales staff, spirits experts, etc)
  • Increase the knowledge & recommendation of the LOUIS XIII Brand through impactful trade focused training programs.
  • Engage and educate clients through the implementation of brand initiatives (Presold dinners in market)


KEY ACCOUNT DEVELOPMENTTarget and develop a core group of key accounts across luxury ON and OFF premise. Brand Ambassador will ensure availability, enhanced visibility, menu listing, advocacy, and velocity in key accounts in accordance with brand standards and objectives. Work with Louis XIII City Director, local RCUSA field sales and distributor network to achieve fiscal year volume goals. Ensure that quality distribution is at the core of the initiatives and delivery.


CLIENT NETWORKINGUse networking ability and connections from the trade to infiltrate target client groups with LOUIS XIII and make the brand an essential ritual of a luxury lifestyle. For example: for the Real Estate industry, make the brand the de-facto deal closer celebration or gifting from developer to buyer; for fashion and entertainment, make the brand the de-facto toast after a successful event; for all entertainers/socialites make LOUIS XIII the drink of choice for reconnecting with friends and for toasting a new relationship, etc. The ambassador will also identify and leverage current LOUIS XIII aficionados in the newly defined targeted client groups that Project Phoenix identifies. This networking should take place as sampling and socializing via key ON Premise accounts, Tentpole events (Art Basel, Bitcoin Conference, Formula 1…) that service the targets.


EVENT MANAGEMENTCreate and execute events that will showcase the brand for the target clients. Events will include intimate dinners or cocktails parties that feature LOUIS XIII moments and are arranged through clients.  The events may also include activities where LOUIS XIII can be a part of a cross promotional/cross-marketing opportunity, arranged through business/corporate contacts.  At such events, the brand must have primary sponsorship with clear visibility and little competition – LOUIS XIII must be an integral, seamless part of the event.


Job Description:

Trade Engagement – Drive the relationship with our top on/off-premise accounts

  • Organize and conduct staff trainings
  • Identify opportunities to develop and execute in- account brand educational events
  • Manage communication and sell in of LOUIS XIII and relevant programming
  • Build a network of key influencers and maintain regular contact to ensure effective communication and relationship building.

Distributor / Field Support – Provide education and sales support for the Distributor (Estates Group specifically) and RCUSA Sales Force.

  • Conduct brand specific trainings for the distributor sales force in key markets
  • Support Blitz’s, work-withs, and distribution velocity in the Miami Beach, Downtown, Brickell, Coral Gables, Wynwood, Miami Design District, Bal Harbor, Fort Lauderdale, Sunny Isles & North Miami areas
  • Actively sell-in the brand to close distribution gaps by working closely with the Distributors and Area Managers to identify opportunities
  • Execute internal brand trainings for RCUSA employees

Client Engagement – Engage Clients through brand building activations

  • Coordinate and execute client focused educational events (In-Store)
  • Build a Client data base of brand enthusiasts
  • Identify prominent Luxury organizations in key markets – build relationships and execute educational events with members

PR / Digital – At the request of the PR / Brand team, represent the brands at high visibility events and Support the US and Global digital platforms.

Key Accountabilities

  • Submit all reports, requests and correspondence within agreed time frame.
  • Ensure relevant customer/Client information is fed back to the line manager and Brand/Area Manager.
  • Attend and contribute to Brand and Marketing meetings as required.
  • Be responsible for company equipment and tools in their possession
  • Work within established standards of performance and budgetary guidelines.
  • Keep abreast of emerging trends and attend necessary trainings.
  • Ensure that the Brand plan is effectively implemented in all channels in the area.
  • Work closely with other members of the Brand team to ensure that the Brand objectives are realized.
  • Maintain data collection / CRM program (Trade & Client)
  • Perform any other job-related duties as may be assigned.
  • Monitor and formally report on competitors’ activities, key tools and success stories.

Job Qualifications:

  • An engaging personality with entrepreneurial drive
  • 3-5+ years of related work experience desired
  • Impact and Conviction – shared passions and philosophy
  • High energy, progressive, solution-driven, creative, and free thinker with the ability to function autonomously
  • Excellent personal presentation and communication skills in all media, across a range of group sizes and to audiences of differing levels of knowledge and understanding.  Fluent English required, Spanish speaking a strong plus.
  • Knowledge of the category and the company’s products in terms of history, key selling points etc.
  • Good commercial awareness and selling techniques/skills.  Sales and marketing knowledge a plus
  • Digitally active
  • Familiar with luxury Client brands and marketing
  • Proven ability to utilize Client insights to drive brand essence and positioning.
  • Mixology experience a plus
  • This position requires Flexible schedule/Non- standard hours to meet requirement, may include weekend hours.
  • Bachelor’s degree in Marketing, Business or related field

An Equal Employer Opportunity:

Rémy Cointreau USA is an equal opportunity employer and strongly supports diversity in the workplace.  Qualified applicants are considered for positions without regard to age, sex, gender identity, gender expression, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship status, disability, marital status, veteran status, military status, domestic violence victim status, genetic information or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances.  The Company also provides reasonable accommodations to disabled individuals to assist in the hiring process and to qualified individuals with disabilities in the performance of essential job functions without imposing a hardship on the Company, as required by federal, state or local law. The Company also is committed to accommodating religious beliefs.

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Americas - USA
Type of contract
Permanent contract
4 - 5 years
United States
Miami, FL

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