The Brand Ambassador, LOUIS XIII position is focused on strategically creating business development and increasing velocity of distribution across a core group of focused high-end & luxury in ON and OFF premise accounts in the Miami, South Florida, and greater Florida area. The Brand Ambassador, LOUIS XIII will be responsible for educating ON and OFF premise accounts and merchandising the Louis XIII brand for increased presence, distribution, relevance, and visibility in the area. The Brand Ambassador, LOUIS XIII will make the brand more prominent, impactful, talked about and requested as a must-have luxury item among accounts, individuals, and their peers.
Key Brand Ambassador Objectives:
- Work closely with the RCUSA Sales force and Distributor to build the LOUIS XIII Brand in market in Channels of On and OFF premise distribution.
- Development of a network of key trade contacts to support and drive the brands (sales staff, spirits experts, etc)
- Increase the knowledge & recommendation of the LOUIS XIII Brand through impactful trade focused training programs.
- Engage and educate clients through the implementation of brand initiatives (Presold dinners in market)
KEY ACCOUNT DEVELOPMENT – Target and develop a core group of key accounts across luxury ON and OFF premise. Brand Ambassador will ensure availability, enhanced visibility, menu listing, advocacy, and velocity in key accounts in accordance with brand standards and objectives. Work with Louis XIII City Director, local RCUSA field sales and distributor network to achieve fiscal year volume goals. Ensure that quality distribution is at the core of the initiatives and delivery.
CLIENT NETWORKING – Use networking ability and connections from the trade to infiltrate target client groups with LOUIS XIII and make the brand an essential ritual of a luxury lifestyle. For example: for the Real Estate industry, make the brand the de-facto deal closer celebration or gifting from developer to buyer; for fashion and entertainment, make the brand the de-facto toast after a successful event; for all entertainers/socialites make LOUIS XIII the drink of choice for reconnecting with friends and for toasting a new relationship, etc. The ambassador will also identify and leverage current LOUIS XIII aficionados in the newly defined targeted client groups that Project Phoenix identifies. This networking should take place as sampling and socializing via key ON Premise accounts, Tentpole events (Art Basel, Bitcoin Conference, Formula 1…) that service the targets.
EVENT MANAGEMENT – Create and execute events that will showcase the brand for the target clients. Events will include intimate dinners or cocktails parties that feature LOUIS XIII moments and are arranged through clients. The events may also include activities where LOUIS XIII can be a part of a cross promotional/cross-marketing opportunity, arranged through business/corporate contacts. At such events, the brand must have primary sponsorship with clear visibility and little competition – LOUIS XIII must be an integral, seamless part of the event.