Brand Ambassador Whisk(e)y + Gin

Job description

  1. BRANDS BUSINESS DEVELOPMENT AND BRAND EDUCATION
  • Develop dedicated engagement and education plans, train the trade and support sales team to secure listings, win new prospective customers in line with strategic priorities
  • Share AVA targets (activation, visibility, availability) responsibility with the sales team
  • Identify customers (on-trade, prestige, independent retail) to achieve objectives be it volume or image, create tackle plans in collaboration with sales and brand teams
  • Develop drinks strategy where relevant, co-develop with global teams training material which is relevant to the UK and roll it out, including relevant tool, rituals, narratives
  • Come up with and deliver brand education activations for trade and consumers, liquid to lips programmes (festivals, trade shows etc)
  • Be a spokesperson for the Brands where relevant for trade, consumers, press
  • Be hands on where required – be behind the bar, lead cocktail making or tasting sessions
  1. TRADE ADVOCACY , NETWORKING AND COLLABORATION
  • Develop a strong network of supportive trade stakeholders, and trade influencers : integrate into industry community to develop impactful programmes, foster loyalty and infiltrate “core influencers” to transform them into “brand advocates”.
  • Contribute within own scope to cross functional initiatives such as The Botanist conquest plan, Commercial Excellence roadmap and others
  • Participate in Brand Ambassador Summits, EMEA forums and other dedicated internal meetings and workshops
  • Report in Powerpoint and Excel, including photos, numbers of guests, drinks, sales, insights (monthly), contribute to and participate in Global Brand meetings (quarterly)
  • Gather and share expertise in the category, trends, competition, collaborate with Head of Insights. Provide recommendation based on field learnings and expertise.
  • Establish proactive and great working relationship with the Brand Managers

Profile

  • A minimum of 5 years of brand development experience in the spirits industry OR 8 years in hospitality ready to step up to become a Brand Ambassador in a dynamic market.
  • Experience, knowledge and passion for the spirits industry, understanding of drinks culture, trade landscape in the UK
  • Perfect spoken and written English, ideally native or bilingual.
  • Excellent communication skills verbal and written.
  • Client-centric, committed, results driven, structured, reliable self-starter.
  • Energetic, proactive, with a positive problem-solving attitude, a collaboration mindset, an entrepreneurial spirit and ability to influence.
  • Digitally Savvy and IT literate (MS Office).
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Location
EMEA - UK
Function
Marketing
Type of contract
Permanent contract
Education levels
Bachelor's Degree
Experience
5-7 years
Country
United Kingdom
Start
ASAP
Localisation
London

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