Brand Ambassador Prestige Spirits & Champagne

Job description

As a Benelux Brand Ambassador dedicated to our Prestige Spirits & Champagne you will be the education & brand connection interface between the Rémy Cointreau Houses, and the market customers and end clients.

You will be engaged in brand building, brand education & development, particularly in the on-trade, to maximize distribution, increase rate of sales and implement brand initiatives as agreed with the Rémy Cointreau Brand’s guidelines and management principles.


Brand Communication & Planning

  • Embody the values & spirit of excellence of the RC portfolio, leveraging his/her expertise in the spirits industry to be a force of proposition for new tools development for the brand and market teams at key planning moments
  • As nano/micro influencer, actively post on social networks to promote RC brands according to RC Group guidelines
  • Demonstrate autonomy, agility and creativity on a day-to-day basis

Education Planning & Execution

  • Develop and execute qualitative brand trainings to educate the trade and position RC brand portfolio as the brands of preference throughout the market, with a strong focus on the key Belgium & Netherlands markets within Benelux
  • Develop a strong network of supportive trade stakeholders, and particularly, of top cavists & spirits influencers in the Benelux
  • In close collaboration with the brand management team & Field Sales Manager On-trade, identify top priority accounts in the area, encourage sales, listing & rotations through appropriate outlet tactics(menu presence, trainings, activations, incentives, POS placement…), actively selling in the portfolio to help identifying new prospects & new listings opportunities
  • Manage and host qualitatively consumer facing events to promote the RC brand portfolio amongst a wider audience
  • When relevant, implement, develop and manage international on-trade group prestige spirits programs throughout his market
  • Identify & help to build key flagship accounts that resonate globally
  • Be available for any event/exhibition/fairs, following brand & company guidelines and brand validation

Accountability & Reportings

  • Represent & present the Remy-Cointreau brands respecting group, brand & local guidelines as well as local legislations –ensure to promote social responsible communication & consumption
  • Effectively and responsibly manage T&E and A&P Education Budget under the local Brand Manager supervision
  • Provide monthly score card highlighting KPI to local marketing management & in copy to EMEA Education Manager: influence on new listings, visibility improvement and activations vs. LY,# master classes, #liquid to lips,#social media posts…
  • Ensure to actively use local Sales force CRM & web tools to communicate & report to marketing & sales.
  • Monitor and formally report on competitors’ activities, key tools and success stories
  • Submit all reports, requests and correspondence within agreed time frame to direct line manager, Brand Managers, Marketing Director

Team Collaboration

  • Develop strong relationships with internal brand teams and local sales team built on a strong foundation of a clear commercial understanding of their needs in combination with the objectives of the Remy Cointreau portfolio
  • Participate to workshops with local Benelux teams, EMEA Brand Ambassadors, Houses, EMEA Education Manager to create new tools and share best practices
  • Interact with other BAs within the RC BA community animated by EMEA Education Manager
  • Share in a timely & transparent manner informations related to clients to local marketing, local field sales team, KAM & Field Sales Management


  • You have a minimum of 2-5 years of brand development experience in the spirits industry, horeca, high-end stores, events.
  • You are passionate about teaching & in depth product knowledge.
  • You have an engaging personality, you will be a true team player, enthusiastic, curious.
  • You are a high energy self-starter with the ability to function autonomously.
  • IT skills – computer literate – basic knowledge of Microsoft Office software / social medias savvy & digitally connected.
  • You have excellent presentation skills & communication skills (verbal and written) in English, Dutch &/or French (3 languages will be a strong plus).

Driving license a must

Flexible hours-ability to attend events at night (2-3 nights per week) or on weekend

Position based in Belgium

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EMEA - Other country
Type of contract
Permanent contract
Education levels
Bachelor's Degree
4 - 5 years

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