Brand Ambassador Prestige Spirits & Champagne

As a Benelux Brand Ambassador dedicated to our Prestige Spirits & Champagne you will be the education & brand connection interface between the Rémy Cointreau Houses, and the market customers and end clients.

You will be engaged in brand building, brand education & development, particularly in the on-trade, to maximize distribution, increase rate of sales and implement brand initiatives as agreed with the Rémy Cointreau Brand’s guidelines and management principles.

Responsibilities

Brand Communication & Planning

• Embody the values & spirit of excellence of the RC portfolio, leveraging his/her expertise in the spirits industry to be a force of proposition for new tools development for the brand and market teams at key planning moments
• As nano/micro influencer, actively post on social networks to promote RC brands according to RC Group guidelines
• Demonstrate autonomy, agility and creativity on a day-to-day basis

Education Planning & Execution

• Develop and execute qualitative brand trainings to educate the trade and position RC brand portfolio as the brands of preference throughout the market, with a strong focus on the key Belgium & Netherlands markets within Benelux
• Develop a strong network of supportive trade stakeholders, and particularly, of top cavists & spirits influencers in the Benelux
• In close collaboration with the brand management team & Field Sales Manager On-trade, identify top priority accounts in the area, encourage sales, listing & rotations through appropriate outlet tactics(menu presence, trainings, activations, incentives, POS placement…), actively selling in the portfolio to help identifying new prospects & new listings opportunities
• Manage and host qualitatively consumer facing events to promote the RC brand portfolio amongst a wider audience
• When relevant, implement, develop and manage international on-trade group prestige spirits programs throughout his market
• Identify & help to build key flagship accounts that resonate globally
• Be available for any event/exhibition/fairs, following brand & company guidelines and brand validation

Accountability & Reportings

• Represent & present the Remy-Cointreau brands respecting group, brand & local guidelines as well as local legislations –ensure to promote social responsible communication & consumption
• Effectively and responsibly manage T&E and A&P Education Budget under the local Brand Manager supervision
• Provide monthly score card highlighting KPI to local marketing management & in copy to EMEA Education Manager: influence on new listings, visibility improvement and activations vs. LY,# master classes, #liquid to lips,#social media posts…
• Ensure to actively use local Sales force CRM & web tools to communicate & report to marketing & sales.
• Monitor and formally report on competitors’ activities, key tools and success stories
• Submit all reports, requests and correspondence within agreed time frame to direct line manager, Brand Managers, Marketing Director

Team Collaboration

• Develop strong relationships with internal brand teams and local sales team built on a strong foundation of a clear commercial understanding of their needs in combination with the objectives of the Remy Cointreau portfolio
• Participate to workshops with local Benelux teams, EMEA Brand Ambassadors, Houses, EMEA Education Manager to create new tools and share best practices
• Interact with other BAs within the RC BA community animated by EMEA Education Manager
• Share in a timely & transparent manner informations related to clients to local marketing, local field sales team, KAM & Field Sales Management