Brand Manager - Liqueurs and Spirits

Job description

  • Position overview: Co-work with Marketing Manager to develop and manage go to market plans for Bruichladdich that drive consistency in voice, tone and message across all channels and contribute effectively to the development of brand strategy, help shape the marketing plan development and to ensure excellence of execution in market to deliver upon category goals.
  • Brand Strategy development and execution:  Co-work with Marketing Manager to build brand communication strategies and go-to-market plans. Ensure landing of campaigns in key touchpoints, not just above the line but also to drive brand through trade and below the line
  • Event & Trade Events Management: Take lead of brand events and activities to ensure they are executed on time on budget with best quality. Co-work with trade marketing team to plan trade events and consumer promotions
  • Digital & Social: Co-work with Digital Manager to develop digital & social communication strategy & KPI, implement and supervise the whole year digital campaign
  • Business Analysis: Monitor and able to analysis market trends, consumer behavior in order to adapt to marketing campaigns


Education :

  • Bachelor’s degree, master’s degree preferred

Language Skill

  • Excellent in Mandarin & English (both oral and written)

Professional Experience

  • Over 5 years of successful consumer marketing experience, brand management experience in both planning and execution
  • Good commend of digital and social media knowledge, more than 3 years’ experience in this function is must
  • Event execution and management experience is preferred

Core Competencies

  • Strong communication and presentation skills
  • Proven strategic, analytical and innovative abilities; able to think at a holistic and strategic level
  • Good interpersonal and influencing skills, team-player, proactive, under pressure, dedication and creative problem solving
  • Open-minded and passionate about the spirit industry, particularly cocktails and whisky

Strong motivation to achieve a big success and work under tight deadlines

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Asia - Greatier China
Type of contract
Fixed term contract
Education levels
Bachelor's Degree
5-7 years
14 Dec 2021

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