Job description

Based in Central London, the Brand Manager will lead a group of premium brands such as The Botanist & Telmont.

The Brand Manager will develop and deliver brand plans for the UK market, in line with the overall strategic business goals, whilst respecting each brand individual strategy and objectives.

Responsibilities

For The Botanist:

  • You will develop and translate into practice the knowledge about clients, customers, market, competitor universe and media landscape.
  • You will propose and deliver client-centric brand activations, generate ideas and make recommendations for the brand plan.
  • You will manage partner agencies, roll-out brand communication platform with relevant levers (PR, media, liquid to Lips, partnerships, core influencer) to drive share of heart .
  • You will work closely with the Brand Ambassador to engage with the trade and drive brand advocacy.
  • You will develop Customer Marketing strategy, create tools for all strategic channels, in collaboration with the Trade Marketing Manager, support sales team and in line with product/channel mix priorities.
  • You will launch all relevant product changeovers, NPDs and limited editions across all brands, working closely with Central team and local teams
  • You will manage A&P, assess brand performance and ROI vs strategic KPIs (brand health, volume, financial targets).
  • You will report to Central and EMEA team, create and deliver performance evaluation reports and presentations.

For Telmont & Belle de Brillet:

  • You will gather solid consumer insights  and category knowledge, develop and propose client-centric brand plans based on these findings,
  • You will accelerate profitable growth on both brands by rolling out a clear strategy and priorities within the product and channel mix.
  • You will work closely withBA to co-develop and execute trade advocacy and brand building programmes,
  • You will lead development of Customer Marketing strategy for both brands and support sales team with plans and tools.
  • Also you will have other regular Brand Manager duties as per above (A&P,  evaluation and reporting, key stakeholders’ liaison).

Profile

You have been previously an experienced Brand Manager (5+ years) ready to step up to lead multiple brands in a dynamic market.

You will bring your knowledge and passion for the spirits industry, understanding of drinks culture, on-trade and (e)-retail landscape in the UK.

You are client-centric, commited, results driven, structured, reliable.

You are energetic, proactive, with a positive problem-solving attitude, a collaboration mindset and an entrepreneurial spirit.

Commercial acumen, able to efficiently implement brand plans being both brand equity and profitability oriented

Perfect spoken and written English, ideally native or bilingual.

Excellent communication skills verbal and written.

Digitally Savvy.

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Location
EMEA - UK
Function
Marketing
Type of contract
Permanent contract
Education levels
Bachelor's Degree
Experience
5-7 years
Country
United Kingdom
Start
ASAP
Localisation
London

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