Job description
The Brand Ambassador, Craft position will be responsible for leading specific segmented brands in the on-premise account universe from a brand marketing and sales POV through management, development and coordination of the local account list; and creation of best in class activation, sales, and programming. This position also will support various responsibilities of point of sale, tracking, sales data, recapping, budget management, and social media.
Brands: Remy Martin 1738, Cointreau, Botanist, Mt. Gay, Westland, Bruichladdich and All Other Brands in Portfolio outside of Louis XIII
***The salary range for this role based in New York is $90,000- $95,000. Actual base salary may vary based upon but not limited to, relevant experience, business sector, and geographic location.***
Profile
Activation Responsibilities:
Identify and target 50-75 key on-premise accounts within the local market that strategically fit with target brands
Create relationships with key stakeholders and local trade within account universe
Drive menu placements and features year-round on all brands within portfolio that cater to local market trends and specific accounts
Act as in market liaison between RC brands and trade to generate local influence
In market expert identifying opportunities and expanding the presence of the RC portfolio
Identify, produce, and execute with brand POS that fit within the segmented account universe to best represent the portfolio
Execute KPI’s with target brands in specific accounts that locally identify with each brand
Increase brand visibility based on account level needs
Leverage brand programs in local market and tweaking when needed to best represent the brands within the account universe specifically
Drive recruitment for localized experiential programs for each brand within market
Create opportunities locally to best represent the RC portfolio
Sales Responsibilities:
Collaborate with local distributor and RC sales teams to drive sales, in-market account planning, KPI delivery and activation
Drive sales with category-specific trade and consumer programming
Assist in distribution by leveraging account relationships and activation programming
Analyze and maintain local sales data to identify opportunities for specific accounts and brands in/outside of account universe
Administrative:
Budget management
Weekly pre-plans
Monthly recaps that identify success in market
Quarterly business review recaps to showcase local market activation
Expense management
Job Qualifications:
Minimum Qualifications:
Bachelor’s Degree
Minimum of 3-5 years of relevant experience
Experience selling and/or activating in on-premise segment
Financial & Business Acumen in the areas of sales
Must have a valid driver’s license
Must obtain solicitor’s permit (where required by law)
Must be 21 years of age or older
Excellent English written and verbal communication
Experience managing within retail and/or 3-Tier distribution environment in the US
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