Job description
- Communicating with HQ team, to further update and improve all the communications guidelines (brands & corporate), also make sure they could be adapted into local market
- Maintain the daily corporate communications of Remy Cointreau Greater China, including all the corporate content checking for all the departments, running the corporate official Weibo account
- For marcom, develop a unified annual communications way: use PR /Social /Events Synergy with unified brand objectives. Audience alignment and content strategy integration. Such as:
1). Use PR narratives to fuel social content and event storytelling.
2). How to leverage consumer insights to shape PR/social angles and event themes that resonate with local trends.etc
3). Independently handle the PR activities/campaigns of different brands, provide strong insight and think logically, to better contribute on the strategy. Lead PR content development, maintain daily PR exposure & increase the PR value in an efficient way, such as press distribution, media interview/request pitch, celebrity cooperation, etc.
4). Partner with Brand Marketing to align events and PR with activations align with brand vision and brand goals.
- Maintain strategic partnership/relationship with external stakeholder, including media, influencers, digital KOLs, celebrities, etc.
- Deliver an excellent monitoring of monthly/weekly updates with tracking performance for portfolio brands and share with senior management/HQ brand owners and other related team on the regular basis timely.
Well manage and take full responsibilities of celebrity management.
Profile
Education 教育:
- Bachelor’s degree or above
Language Skill 语言能力：
- Fluent in English and Mandarin.
Professional Experience 专业经历：
- 5-7 years in PR agency or related experience
Core Competencies 核心胜任力：
professionalism