Lead Digital Ecosystem Marketing, covering Experience Planning, Campaign Management, Content and Performance Marketing on a market level.
Optimize the brand visibility and effectiveness on social platform EC and CRM. Continuously optimize key digital marketing interfaces for brand communication & performance of eCommerce, Mini Programs, and 3rd party platforms.
Identify gaps and opportunities within the digital journey to maximize brand experience and conversion in the consumer journey.
Enable digital and data driven thinking across the brand for seamless consumer experience & increased media effectiveness. Through experience planning, plan all the consumer pathways in the digital journey: from the display to the engagement and conversion on EC or CRM.
Enable digital and data driven thinking by deep understanding of consumer strategy/insights.
Lead team to develop content creation strategy for Social, EC and CRM, looking at the full eco-system and understanding what is missing on the platforms.
Manage budgets and campaigns across all digital channels to drive strong return on investment.
Create and promote a culture of testing, innovation, and data driven decision making.
Accountable for creation and activation of holistic digital campaign plans, evaluate and optimize afterwards.
Establish an agile and innovative team culture and establish cross-functional leadership with global team and other stakeholders to cascade brand activities to achieve collective business objectives.
Develop talents by setting up team, individual training and development plan, retention strategy.
At least 10+ years digital marketing experience (agency or client). Preferably from a luxury or higher end FMCG brand.
Strategic mindset with strong executional abilities.
Digital savvy person with sound knowledge and experience of consumer digital marketing.
Understands digital consumer engagement and who can inspire our consumers across our digital touch points.
Creativity/innovative mindset with strong aesthetic and creative sense.
Passionate about digital marketing within the broader marketing mix.
Results-driven and process focused with problem-solving and decision-making abilities
Ability to balance aesthetics with business acumen.
Superb written and verbal communication and presentation skills, especially in English.
Excellent leadership and cross functional management skills.
Collaborative, able to build strong relationships quickly.
Comfortable presenting to stakeholders at various organizational levels both in person and remotely.
Proactive with a positive attitude.
Strong (written and verbal) communication and interpersonal skills in both English and Mandarin.