Job description
- Lead Digital Ecosystem Marketing, covering Experience Planning, Campaign Management, Content and Performance Marketing on a market level.
- Optimize the brand visibility and effectiveness on social platform EC and CRM. Continuously optimize key digital marketing interfaces for brand communication & performance of eCommerce, Mini Programs, and 3rd party platforms.
- Identify gaps and opportunities within the digital journey to maximize brand experience and conversion in the consumer journey.
- Enable digital and data driven thinking across the brand for seamless consumer experience & increased media effectiveness. Through experience planning, plan all the consumer pathways in the digital journey: from the display to the engagement and conversion on EC or CRM.
- Enable digital and data driven thinking by deep understanding of consumer strategy/insights.
- Lead team to develop content creation strategy for Social, EC and CRM, looking at the full eco-system and understanding what is missing on the platforms.
- Manage budgets and campaigns across all digital channels to drive strong return on investment.
- Create and promote a culture of testing, innovation, and data driven decision making.
- Accountable for creation and activation of holistic digital campaign plans, evaluate and optimize afterwards.
- Establish an agile and innovative team culture and establish cross-functional leadership with global team and other stakeholders to cascade brand activities to achieve collective business objectives.
- Develop talents by setting up team, individual training and development plan, retention strategy.
Profile
- At least 10+ years digital marketing experience (agency or client). Preferably from a luxury or higher end FMCG brand.
- Strategic mindset with strong executional abilities.
- Digital savvy person with sound knowledge and experience of consumer digital marketing.
- Understands digital consumer engagement and who can inspire our consumers across our digital touch points.
- Creativity/innovative mindset with strong aesthetic and creative sense.
- Passionate about digital marketing within the broader marketing mix.
- Results-driven and process focused with problem-solving and decision-making abilities
- Ability to balance aesthetics with business acumen.
- Superb written and verbal communication and presentation skills, especially in English.
- Excellent leadership and cross functional management skills.
- Collaborative, able to build strong relationships quickly.
- Comfortable presenting to stakeholders at various organizational levels both in person and remotely.
- Proactive with a positive attitude.
- Strong (written and verbal) communication and interpersonal skills in both English and Mandarin.
Apply to this job
Location
Asia - Greatier China
Function
Marketing
Type of contract
Fixed term contract
Education levels
Bachelor's Degree
Experience
10 - 15 years
Start
14 Dec 2021
Localisation
Shanghai