Job description
Drive MOUNT GAY (brand & Distilleries) Public Relations and Communication activities.
Develop, implement and execute the PR & Communication strategy to engage internal and external partners, increase brand’s reach and quality of our communications, whilst improving brand awareness, desirability and relevance to raise our profile with key target audiences
Job Responsibilities:
Mission 1:
Contribute to develop, implement and execute the PR and communication strategy (objectives, guidelines, media relations and influencers programs…) across all media & platforms
Conceive the global annual PR calendar and implement it with markets
Develop and produce impactful and creative communication tools and brand content off-line & on-line (press releases, related materials and events)
Mission 2 :
Support and develop local PR plans with local teams and gather their needs and insights
Build our brand awareness & desirability through strong relationships with relevant influencers
Manage Barbados visits for Media, press, selected trade partners
Mission 3 :
Support on the delivery of brand campaign extensions and ensure its implementation by providing guidelines and media training
Mission 4:
Monitor and analyze media coverage on a regular basis; Manage media inquiries and interview requests ; Manage PR budgets, deadlines, and schedules ; Manage the PR & Communication assets DB, updates and rights
Interactions
MOUNT GAY global team / RC & distributors Comm & PR managers / Distillery Team, …
PR agencies, content agencies, influencers, ambassadors, press & trade visitors, …
Profile
Job Qualifications:
Minimum Qualifications:
5+ years of experience in PR & Communication in fast growing spirits brand / viral & digital / lifestyle
A strategic, disruptive, and creative mindset
Ability to manage multiple projects simultaneously
Strong writing, presentation, and relational skills
Team player who works well among a diverse team
Accurate and detail-oriented
Outgoing personality and ability to act as a brand ambassador
Ability to work autonomously
Good technical skills in communication tools
English: native or 100% fluent (British English a plus)
Nice to haves
International Experience – US preferred
French speaking
Entrepreneurial mindset
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