Job description
The National Brand Ambassador, LOUIS XIII position is focused on creating key account development, Louis XIII brand training & private client management across a core group of focused luxury on and off-premise accounts in major markets in Metro areas that are classified as our emerging tier-two markets. The tier two markets & states must have a minimum annual volume of 12std/cs & are identified (but not limited to) as the following states: Dallas, Houston, Chicago, Georgia, New Jersey, Orlando, Tampa, San Francisco, Glendale, Los Gotos, San Diego, Phoenix, Bahamas, Puerto Rico, & Cruise Ships etc. The National Brand & Training Ambassador will be responsible for educating, business development for on and off-premise accounts, and merchandising the Louis XIII brand. The National Brand & Training Ambassador will make the brand more visible, talked about and requested as a must-have luxury item among these individuals and their peers. Additionally, the National Brand & Training Ambassador will be responsible for increasing the visibility & education and desire for the brand with trade, distributor partners & private clients who have a flair for conspicuous consumption, connection and/or connoisseurship, including financiers, entrepreneurs, fashionistas, socialites, athletes, musicians, realtors, restaurateurs, and key trade influencers.
Key National Brand Ambassador Objectives:
· Development of a network of key on & off-trade, distributor & private client contacts to support and drive the Louis XIII brand & Phoenix strategy (sales staff, spirits experts, distributor & private clients etc)
· Work closely with the RCUSA sales force and distributors teams to build the LOUIS XIII FY22/23 market strategy within the identified tier-two markets/states.
· Increase the Louis XIII brand education & recommendation of the LOUIS XIII brand through trade-focused training programs, brand activations & private client engagements
· Engage and educate private clients through the implementation of brand initiatives
· Increase & update brand visibility in on & off-trade channels along with e-retail trade channels
· Work with Maison education team to build relevant content & training platform
· Represent LOUIS XIII with local Press and Media
KEY ACCOUNT DEVELOPMENT – Target and develop a core group of key accounts across luxury on & off-premise channels in major markets in Metro areas that are classified as our emerging tier-two markets. The NTL Brand & Training Ambassador will ensure availability, enhanced visibility, menu listing, advocacy, and velocity in key accounts following Louis XIII brand standards and objectives. Work with local RCUSA field sales and distributor network to achieve fiscal year operational & commercial goals.
PRIVATE CLIENT NETWORKING – Use networking ability and connections to infiltrate target private client groups with LOUIS XIII to make the brand an essential ritual of a luxury lifestyle.
For example: for the finance industry, make the brand the de-facto deal closer celebration; for fashion and entertainment, make the brand the de-facto toast after a successful event; for all entertainers/socialites, make LOUIS XIII the luxury spirit of choice for reconnecting with friends and for toasting a new relationship, etc. The NTL Brand & Training Ambassador will also identify and leverage current LOUIS XIII enthusiasts that support the Phoenix strategy & its targeted clients & hobbies types of interest. This networking should be sampling and socializing via private clubs, charity events, and on-premise accounts that service the targets.
EVENT MANAGEMENT – Create and execute events that will showcase the brand for the target clients. Events will include intimate dinners or cocktails parties that feature LOUIS XIII moments and are arranged through clients.
The events may also include activities where LOUIS XIII can be a part of a cross-promotional/cross-marketing opportunity arranged through business/corporate contacts. At such events, the Louis XIII brand must have primary sponsorship with clear visibility and little competition – LOUIS XIII must be an integral, seamless part of the event.
Profile
Job Responsibilities:
Trade Engagement – Drive the relationship with our top on & off-premise accounts
· Organize and conduct trade staff training & educational distributor seminars
· Identify opportunities to develop and execute in-account brand educational events.
· Manage communication and sell in of LOUIS XIII and relevant programming
· Build a network of key influencers & private clients and maintain regular contact to ensure effective communication and relationship building.
Distributor / Field Support – Provide education and sales support for the distributor and RCUSA sales force.
· Conduct brand-specific trainings for the distributor sales force in key markets
· Support Blitz’s, work-withs, and distribution drives in key markets
· Actively sell-in the brand to close distribution gaps by working closely with the distributors and area managers to identify opportunities.
· Execute internal brand training for RCUSA employees
Private Client Engagement – Engage private clients through brand building activations
· Coordinate and execute private client-focused educational events
· Build a trade & private client database of brand enthusiasts
· Identify prominent luxury organizations in key markets – build relationships and implement educational events with members
PR / Digital – At the request of the PR / Brand team, represent the brands at high visibility events and support the US and Global digital platforms.
Key Accountabilities
· Monitor and formally report on competitors’ activities, key tools and success stories.
· Submit all reports, requests and correspondence within the agreed time frame.
· Ensure relevant customer/client information is fed back to the line and Brand/area managers.
· Attend and contribute to brand and marketing meetings as required.
· Be responsible for company equipment and tools in their possession
· Work within established standards of performance and budgetary guidelines.
· Keep abreast of emerging trends and attend necessary training.
· Travel to the markets to ensure that the brand & operational plan is effectively implemented in all channels.
· Work closely with the regional Brand Ambassadors & Private Client Directors, and other Brand team members to ensure that the brand objectives are realized.
· Maintain data collection / CRM program (Trade & Client)
· Perform any other job-related duties as may be assigned.
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