Senior Brand Manager, Botanist Gin

Job description

Job Overview:

Drive your brand marketing career with tangible experience on an exciting, fast-growing brand within the premium spirits industry.

The Botanist comes from Bruichladdich Distillery on the island of Islay, off the coast of Scotland. It is distilled with a unique combination of botanicals that have been foraged by hand on the island. Bruichladdich is one of the few distilleries in the world to be B Corp certified and operates with a vision to lead with people and purpose in line with profit.

The Botanist is a top brand within the ultra-premium gin category and is on an accelerated growth trajectory. We are seeking an ambitious team member who can quickly impact projects that will help drive growth on the brand.

The Botanist is part of Rémy Cointreau, a French spirits group with a portfolio of exceptional brands such as The House of Rémy Martin, Cointreau, Mount Gay Rum, Bruichladdich, and others. Each of these brands embodies unique expertise and heritage, but all share the same love of terroir and a culture of excellence.

Job Responsibilities:

Opportunity to tangibly impact a high-growth, high-priority brand within the Remy Cointreau portfolio, leading key projects to support growth ambitions.
Seeking a seasoned brand manager with strong business and brand experience within the spirits or consumer goods space. Luxury experience is preferred.
Responsible for the strategy, design, implementation, and measurement of brand equity driving programs in support of the Americas annual operating plan. Specific responsibilities will include:

Brand Strategy & Planning:
Work with Director to evolve and optimize brand strategy, balancing strategic equity objectives with commercial needs.
Lead the development of the annual operating plan in partnership with Director.
Together with Director, liase with the global brand team to ensure synergy with the global strategy and/or define need for modifications to ensure relevance in the Americas.

Business & Consumer Analysis:
Leverage data resources to regularly monitor business performance and partner with the commercial organization to address opportunities.
Drive and utilize consumer insights to further understand our target and refine brand plans.
Leverage market research and data analysis in support of plan building/modification.

Consumer Programming:
Manage media, PR/events, social, display/merchandising, and e-commerce plans from brief to execution to measurement.
Lead and manage 3rd party agencies to drive development and execution of equity driving programs (media, PR/events, social, and key visuals/merchandising).
Drive media agency to source external partners to bring media innovation to plans in line with brand vision.
Establish and evaluate effective campaign performance metrics, including social/digital KPIs, for all media campaigns and brand activations.
Spearhead media partnerships, ensuring programs meet brand goals and positioning standards.

Commercial Programming:
Partner with Trade Marketing team to ensure insight-driven on- and off-premise commercial programming that builds brand equity while delivering on commercial objectives.
Communicate the brand strategy and positioning to field marketing/sales team, brand ambassadors, and other internal players in oral and written presentations.
Identify opportunities to support and enhance the U.S. commercial plan with media and above-the-line activities.

Trade Education & Engagement:
Manage education & engagement program from brief to execution to measurement
Collaborate with National Brand Ambassador and Trade Marketing team to develop education

Budget Ownership:
Manage the full brand A&P budget and budget processes.


Job Qualifications:


Developed understanding of marketing principles, as well as strong strategic and analytical skills.
Ability to turn insights into marketing actions and recommendations.
Exceptional organizational skills and sharp attention to detail.
Results-oriented; able to manage projects from start to finish and meet deadlines.
Experience managing media plans and working with media agencies. Specific experience with TV, OTT/CTV, YouTube, Meta, and Google Search/Shopping plans preferred.
Strong understanding of the social media landscape, in particular Instagram and Twitter. Direct experience managing social media and content is a plus.
Advanced writing and communication skills are necessary for this role. Must demonstrate ability to understand nuances of brand voice and steer creative partners to best-in-class output.
Proficient knowledge and use of MS Office. Strong PowerPoint skills are necessary for this role.
Passion for working on a fast-moving brand with ambitious expectations and high growth potential.

Minimum Qualifications:

Bachelor’s Degree
7-10 years of brand management and/or media agency experience. Spirits background a plus but not required.
Luxury or lifestyle experience preferred.
Must be 21 years of age or older.

Please provide a brief writing sample with your application that explains your interest in The Botanist and the potential you see with the brand.

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Americas - USA
Type of contract
Permanent contract
Education levels
Bachelor's Degree
7 - 10 years
New York, NY

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