Trade Marketing Manager, New York- Returnship

Job description

Job Overview

The Path Forward Return to Work program at Remy Cointreau is a 16- week paid returnship for experienced professionals returning to the workforce after taking time off for caregiving. The program is open to individuals who have at least 5 years of professional experience and have been out of the paid workforce for at least two years to focus on caring for a child or other dependent. If you meet these criteria, we welcome you to apply.

At Remy Cointreau we are excited to be part of the Path Forward program because we appreciate the skills you can offer, the perspective you provide, and the contributions you will make. This program offers you a chance to revamp your skills, update your resume with new experience, and make connections with others transitioning back to the workforce. It also offers support through Path Forward, the nonprofit organization that empowers stay-at-home mothers and other caregivers to restart their professional careers.

Rémy Cointreau, a French spirits group, is looking for high-performing and innovative Trade Marketing managers to work within its portfolio of exceptional brands. Each of these brands embodies unique expertise and heritage, while also sharing a dedication to terroir and a culture of excellence.

Trade Marketing serves as the key link between the brand teams and the commercial organization. The Trade Marketing Manager’s role is crucial in making both sides of the business understand each other’s needs: for Marketing to build programs that will increase consumer pull-through and for Sales to execute those programs in the marketplace. This role will work closely with Brand Marketing, Field Marketing, and agency partners to develop brand activation programs that are innovative, consumer-focused, high-impact, grounded in commercial reality, and consistently executed across the United States.

Job Responsibilities

Develop strategies and commercial planning that will deliver brand growth:

  • Collaborate with brand marketing and point-of-sale agency on impact merchandising that is grounded in commercial needs.  Assist in the point-of-sale planning process from briefing to delivery.
  • Establish and cultivate a strong relationship with the sales team, considering local input for all programming.
  • Measure and report on performance of commercial programs.
  • Assist on e-commerce programs and ensure all e-retail complies with brand standards.
  • Analyze and understand regional business performance, risk, and opportunities.
  • Assist with below-the-line programs from the brand teams and ensure they are executed properly in market.
  • Act as the voice of field/trade in building BTL programs that will create pull through within the on/off premise channel segments.
  • Creation of category and brand selling tools (e.g. sell sheets, program guides, program presentations) that will aid in the selling process.
  • On/Off Premise Channel Strategy – help develop strategies across channel segments to create consumer and trade pull.

Manage the rollout and communication of commercial programming

  • Communicate program details and sales action plans.
  • Ensure efficient allocation and spending of central budget, as well as monitor spending in regional markets to ensure the funding of strategic priorities.
  • Measure and evaluate success of programs, sharing best practices for future iterations.
  • Manage allocations and launches of any limited-edition offerings, collaborating with a core cross-functional team (e.g. Supply, Field Marketing, Sales, Distributors, Brand House).
  • Coordinate with distributor leads (Trade Marketing) as necessary.
  • Assist with the presentation of brand programs to field sales and distributor teams.
  • Manage BTL marketing funds that are distributed to field sales for local marketing.
  • Manage asset delivery for e-commerce programming to local sales teams
  • Manage performance measurement for sales teams against brand marketing programs
  • Manage the feedback loop on programs with local sales teams and field marketing teams.

Proactively innovate to find new solutions

  • Utilize new and emerging technologies to help drive execution, improve compliance, and locate new business opportunities.

Profile

Minimum Qualifications:

  • Must be 21 years of age or older
  • Understanding of consumer marketing, promotional programming, and category/channel segmentation
  • Ability to identify, leverage, and create business opportunities with key customers
  • Capable of selling in programs for a luxury portfolio to a distributor network and a commercial organization.

Preferred Qualifications:

  • 5-7 years of CPG marketing or commercial experience in a fast-paced environment
  • Exceptional planning skills and ability to work within and maintain budgets
  • Working knowledge of the U.S. beverage alcohol landscape: distribution network, retail customers, consumer purchasing dynamics, syndicated data (Training Provided)
  • Proven experience in developing and executing commercial marketing strategies.
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Location
Americas - USA
Type of contract
Permanent contract
Experience
5-7 years
Start
15 Feb 2022
Localisation
New York, NY

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