Trade Marketing Manager UKI - E-Commerce & Digital
You will be responsible for maximising value and commercial impact for our portfolio within this strategic channel,
You will develop a solid understanding of RC UKI digital customer base (universe, positioning, value chain, constraints, ambition) working in conjunction with Head of E-commerce to develop efficient and adapted tools,
You will ensure the understanding of consumer vision and brand proposition for each brand in the portfolio,
Also you will ensure that each brand’s proposition is brought to life through customer/digital activation plans,
You will create dashboards to manage and track all eCommerce marketing activation budgets vs. agreed brand and customer spends,
You will also create assets including digital artwork and sales support materials: customer facing presentations, assisting and contributing to sales tenders / new business and activation pitching.
You will ensure pre & post evaluation of digital trade marketing activities to ensure that they deliver against agreed KPI’s, business objectives and ROI,
You will be working directly with a multitude of key customers including Amazon, Ocado and all major grocers,
You ensure the management of eCommerce tools – eStore media, Bazaarvoice, Brandbank,
Also you ensure the management of Search Marketing – Criteo (online grocery), Citrus (Ocado),
You will have other adhoc Digital projects (such as social media).
You will bring your commercial skills and in particular your strong understanding of e-commerce & tools available to drive sucess in the digital channel,
You will bring also your marketing skills with your understanding of brand marketing strategy and sensibility to brand priorities & objectives,
You have a real ease with commercial finance / figures / ratios,
You have shown your interpersonal capabilities with your ability to work across departments & functions,