National Brand Ambassador, New York

The National Brand Ambassador will serve as the face of The Botanist Islay Dry Gin brand in the U.S., leading brand-building activations, championing trade advocacy, and supporting the commercial goals of key stakeholders including the brand team, the o

Brands: The Botanist Islay Dry Gin

***The salary range for this role based in New York is $100,000- $107,000. Actual base salary may vary based upon but not limited to, relevant experience, business sector, and geographic location.***

Job Responsibilities

Inspire:
• Serve as the face of The Botanist for both consumers and trade in the U.S., growing brand awareness and cultivating brand love
• Communicate brand messages to consumers and trade in a compelling, energizing manner
• Build and engage a consumer and trade audience at scale for The Botanist National BA on social media
• Assist in growing the brand’s presence in PR and social, including:
o Develop social content to be leveraged on National BA and brand handles in partnership with brand team and in adherence with brand guidelines
o Partner with brand team to provide quotes for press interviews as needed
o Assist with drink styling for brand events and content

Educate:
• Act as the category and brand expert
• Develop and deliver brand education presentations that captivate audiences
• Create impactful on- and off-premise brand training materials that can be easily adapted for different team members and audiences
• Develop innovative tools and frameworks to educate on the liquid, distillery, and brand programs
• Assist brand team in building out drink strategy; work in partnership with team to develop new cocktail recipes

Engage and Influence:
• Create and maintain relationships with key market stakeholders, local trade community, distributor partners, influencers and local partners; establish a network of key trade partners and brand advocates
• Collaborate with local team and distributor partners on in-market account planning, activation planning and KPI delivery to align efforts and maximize market impact
• Cultivate and maintain key strategic partnerships within target accounts that align with The Botanist’s brand values and resonate with local markets
• Bring brand events to life in key markets:
o Host events for strategic brand partnerships, participating as a host and face of the brand
o Execute key retailer events
o Recruit consumers and trade for events
• Engage with Craft, Luxury and Field Marketing roles inside RC
• Engage with bartender advocacy education programs within RC

Other:
• Budget & calendar management
• Quarterly planning & business reviews
• Activation & intel reporting