Brand Ambassador Rémy Cointreau Mixology

As Benelux Brand Ambassador RC Mixology, you will be the education & brand connection interface between the Rémy Cointreau Houses, and the market customers and end clients. You will be engaged in brand building, brand education  & development, particularly in the on-trade, to maximize distribution, increase rate of sales and implement brand initiatives as agreed with the Rémy Cointreau Brand’s guidelines and management principles.

Responsibilities:

Brand Communication & Planning

– Embody the values & spirit of excellence of the RC portfolio, leveraging his/her expertise in the spirits industry to be a force of proposition for new tools development for the brand and market teams at key planning moments

– As nano/micro influencer, actively post on social networks to promote RC brands according to RC Group guidelines

– Demonstrate autonomy, agility and creativity on a day-to-day basis

Education Planning & Execution

– Develop and execute qualitative brand trainings to educate the trade and position RC brand portfolio as the brands of preference throughout the market, with a strong focus on the key Belgium & Netherlands markets within Benelux

– Develop a strong network of supportive trade stakeholders, and particularly, of top account bartenders in the Benelux

– In close collaboration with the  brand management team &  Field Sales Manager On-trade, identify top priority accounts in the area, encourage sales, listing & rotations through appropriate outlet tactics(menu presence, trainings, activations, incentives, POS placement…), actively selling in the portfolio to help identifying new prospects & new listings opportunities

– Manage and host qualitatively consumer  facing events to promote the RC brand portfolio amongst a wider audience

– When relevant,  implement, develop and manage international on-trade group mixology programs throughout his market

– Identify & help to build key flagship accounts that resonate globally

– Be available for any event/exhibition/fairs, following  brand & company guidelines and brand validation

Accountability & Reportings

– Represent & present the Remy-Cointreau brands respecting group, brand & local guidelines as well as local legislations –ensure to promote social responsible communication & consumption

– Effectively and responsibly manage T&E and A&P Education Budget under the local Brand Manager supervision

– Provide monthly score card highlighting KPI to local marketing management & in copy to EMEA Education manager: influence on new listings, visibility improvement and activations vs. LY,# master classes, #liquid to lips,#social media posts…

– Ensure to actively use local Sales force CRM & web tools to communicate & report to marketing & sales.

– Monitor and formally report on competitors’ activities, key tools and success stories

– Submit all reports, requests and correspondence within agreed time frame to direct line manager, Brand Managers, Marketing Director

Team Collaboration

– Develop strong relationships with internal brand teams and  local  sales team built on a strong foundation of a clear commercial understanding of their needs in combination with the objectives of the Remy Cointreau portfolio

– Participate to workshops with local Benelux teams,  EMEA Brand Ambassadors, Houses, EMEA Education Manager to create new tools and share best practices

– Interact with other BAs within the RC BA community animated by EMEA Education Manager

– Share in a timely & transparent manner informations related to clients to local marketing, local field sales team, KAM & Field Sales Management